Article Marketing 101

There isn’t much to learn about search engine optimization techniques when writing your articles. If hiring a writer to write articles for you, give them keywords to write your articles about. Do not get them to overly keyword stuff the article. The search engines don’t like it and if a real person come across your article, they won’t be able to understand it and dismiss it as garbage.

You will need to make your article read as natural as possible while optimizing it for the chosen keyword. Keep it at 3 – 5% keyword rich. So, that means place your chosen keyword phrase to 3 – 5 time per 100 words.

Optimizing your articles in the above way for search engines will help them rank higher when someone searches for a keyword relating to your subject, which means that you will receive more visitors because more people will actually see your URL.

It is a fact that most visitors don?t look past the first search engine result page and by the third search engine results page there is practically no audience left for you to promote to. What this means for those on the third or high page is no traffic. This is why it is very important for you to make sure that your articles are prepared in a way that will eventually get them to that first or second search engine results page.